Published by January 30, 2025 · Reading time 19 minutes · Created by Lix.so
If you're running Facebook Ads campaigns, you've probably spent hours setting up campaigns, ad sets, and ads - only to realize you need to do it all over again for your next product or client.
What if you could save 80% of your campaign creation time by using proven templates that work?
In this comprehensive guide, we'll explore the best Facebook Ads campaign templates for 2025, show you how to structure campaigns like a pro, and reveal how to create reusable templates that scale your advertising efforts.
Creating Facebook campaigns manually every time is:
The cost? If you're creating 20 campaigns per month and spending 45 minutes each, that's 15 hours of repetitive work.
Campaign templates are pre-configured campaign structures that include:
Benefits:
Create hundreds of Facebook Ads campaigns in minutes with Lix.so. Batch upload, reusable templates, automatic generation.
Before diving into templates, let's understand the three-level hierarchy:
Campaign (Objective + Budget)
└─ Ad Set (Targeting + Placement + Schedule)
└─ Ad (Creative + Copy + CTA)
Purpose: Define the marketing objective
Key Settings:
Example:
Campaign: "Holiday Sale 2025"
Objective: Conversions (Purchase)
Budget: $100/day (Daily)
CBO: EnabledPurpose: Define who sees your ads and where
Key Settings:
Example:
Ad Set: "US Female 25-45 Fashion Lovers"
Location: United States
Age: 25-45
Gender: Female
Interests: Fashion, Online Shopping
Placements: Feed + Stories
Budget: $30/dayPurpose: The creative that users see
Key Elements:
Example:
Ad: "Red Dress Video Ad"
Media: product-video.mp4
Primary text: "Transform your wardrobe with our stunning red dress. Limited time: 50% OFF!"
Headline: "Shop The Red Dress"
CTA: Shop NowBest for: Online stores selling physical products
Objective: Conversions (Purchase)
Structure:
Campaign: "Product Sales - [Product Category]"
CBO Budget: $100/day
Ad Set 1: "Broad Interest Targeting"
Audience: Location + Age + Interest 1
Budget: Auto (CBO)
Placements: Feed + Stories
Ad 1: Product Video
Ad 2: Carousel (4 products)
Ad 3: Static Image
Ad Set 2: "Lookalike 1% Purchasers"
Audience: 1% LAL of past purchasers
Budget: Auto (CBO)
Ad 1: Product Video
Ad 2: Testimonial Image
Ad Set 3: "Retargeting Website Visitors"
Audience: Visited in last 30 days
Budget: Auto (CBO)
Ad 1: Discount Offer Video
Ad 2: Product Collection
Key Settings:
When to use:
Pro tip: Start with $20/day per ad set for testing, then scale winners to $100+/day.
Best for: B2B services, courses, consultations
Objective: Leads
Structure:
Campaign: "Lead Gen - [Service/Offer]"
Daily Budget: $50/day
Ad Set 1: "Interest-Based Cold Traffic"
Audience: Industry professionals
Age: 30-55
Placements: Feed + In-stream video
Ad 1: Problem/Solution Video
Ad 2: Lead Magnet Carousel
Ad Set 2: "Retargeting Video Viewers"
Audience: Watched 50% of videos (30 days)
Ad 1: Testimonial Video
Ad 2: Free Resource Offer
Ad Set 3: "Retargeting Landing Page Visitors"
Audience: Visited landing page, didn't convert
Ad 1: Limited Time Bonus Offer
Ad 2: FAQ Video
Key Settings:
When to use:
Pro tip: Use Facebook Lead Forms instead of landing pages for lower CPL (cost per lead).
Best for: Content creators, blogs, affiliate marketers
Objective: Traffic
Structure:
Campaign: "Blog Traffic - [Topic]"
Daily Budget: $20/day
Ad Set 1: "Content Interest Targeting"
Audience: Interest in topic + Engaged Shoppers
Age: 25-55
Ad 1: Video Hook + Article Preview
Ad 2: Carousel (3 articles)
Ad 3: Quote Image
Ad Set 2: "Retargeting Past Readers"
Audience: Visited blog (90 days)
Ad 1: New Article Announcement
Ad 2: Popular Posts Collection
Key Settings:
When to use:
Pro tip: Create custom audiences of blog visitors by topic to retarget with relevant content.
Best for: Building brand awareness and social proof
Objective: Engagement
Structure:
Campaign: "Video Engagement - [Brand/Product]"
Daily Budget: $30/day
Ad Set 1: "Broad Interest Targeting"
Audience: Broad interests + Lookalike Engagers
Age: 18-65
Placements: Feed + Reels + Stories
Ad 1: Brand Story Video (30 sec)
Ad 2: Behind-the-Scenes Video
Ad 3: User-Generated Content
Ad Set 2: "Retargeting Video Viewers"
Audience: Watched 25%+ (30 days)
Ad 1: Product Teaser Video
Ad 2: Call-to-Action Video
Key Settings:
When to use:
Pro tip: Build custom audiences of 50%+ video viewers and retarget with conversion campaigns.
Best for: Finding winning creatives fast
Objective: Conversions
Structure:
Campaign: "Creative Test - [Product]"
CBO Budget: $100/day (Let Facebook auto-distribute)
Ad Set: "Broad Targeting"
Audience: Country + Age + Gender only
Placements: Automatic
Ad 1: Hook Variant A + Video
Ad 2: Hook Variant B + Video
Ad 3: Hook Variant C + Video
Ad 4: Testimonial + Image
Ad 5: Product Demo + Video
Ad 6: Lifestyle + Image
Ad 7: UGC + Video
Ad 8: Carousel (4 benefits)
Key Settings:
When to use:
Pro tip: Pause ads with CTR below 1.5% after 3 days. Scale winners to new campaigns.
Best for: Restaurants, gyms, retail stores
Objective: Store Traffic or Reach
Structure:
Campaign: "Local Awareness - [Business Name]"
Daily Budget: $15/day
Ad Set: "Local Radius Targeting"
Location: 5-mile radius from store
Age: 18-65
Placements: Feed + Stories
Ad 1: Store Exterior + Offer
Ad 2: Customer Photos Carousel
Ad 3: Video Tour
Key Settings:
When to use:
Pro tip: Use Facebook Offers for special discounts that can be claimed directly in the ad.
Best for: Converting people who already know you
Objective: Conversions
Structure:
Campaign: "Retargeting Funnel"
Daily Budget: $50/day
Ad Set 1: "High Intent (Add to Cart)"
Audience: Added to cart, last 7 days
Exclusion: Purchased
Ad 1: Cart Abandonment Discount (10% OFF)
Ad 2: Limited Stock Warning
Ad Set 2: "Medium Intent (Product View)"
Audience: Viewed product, last 14 days
Exclusion: Add to cart or Purchased
Ad 1: Customer Testimonials
Ad 2: Product Benefits Video
Ad Set 3: "Low Intent (Website Visit)"
Audience: Visited website, last 30 days
Exclusion: Product view
Ad 1: Best Sellers Collection
Ad 2: Brand Story
Key Settings:
When to use:
Pro tip: Exclude converters from all retargeting audiences to avoid wasting budget.
Best for: Mobile apps, games, SaaS mobile products
Objective: App Installs
Structure:
Campaign: "App Install - [App Name]"
CBO Budget: $80/day
Ad Set 1: "Interest Targeting iOS"
Platform: iOS only
Audience: Interests related to app category
Ad 1: App Demo Video (15 sec)
Ad 2: User Testimonial
Ad Set 2: "Interest Targeting Android"
Platform: Android only
Audience: Same interests
Ad 1: App Demo Video
Ad 2: Feature Highlight Carousel
Ad Set 3: "Lookalike App Users"
Audience: 1% LAL of installs
Ad 1: Social Proof Video
Ad 2: Problem/Solution Ad
Key Settings:
When to use:
Pro tip: Optimize for in-app events (registration, first purchase) instead of just installs for better quality users.
Look at your past campaigns and identify:
Example analysis:
Campaign: "Summer Sale 2024"
ROAS: 4.2x
CTR: 3.1%
CPA: $15
Winning elements:
✅ Conversion objective
✅ Women 25-40 interested in Fashion
✅ Video ads (better than images)
✅ $50/day per ad set
✅ Feed + Stories placements
Create a template document with:
Template Name: "E-commerce Conversion Template"
Campaign Level:
- Objective: Conversions (Purchase)
- Budget: $100/day CBO
- Bid strategy: Lowest cost
Ad Set Level:
- Targeting:
Location: [Variable]
Age: 25-45
Gender: [Variable]
Interests: Online Shopping + [Product Category]
- Placements: Automatic
- Schedule: Continuous
Ad Level:
- Format: Video or Carousel
- Primary text: "[Pain point] + [Solution] + [Offer]"
- Headline: "[Benefit] + [CTA]"
- CTA Button: Shop NowIdentify what changes between campaigns:
Fixed elements (same every time):
Variable elements (change per campaign):
Example variable template:
Campaign: "Product Launch - {{PRODUCT_NAME}}"
Budget: {{BUDGET_AMOUNT}}/day
Ad Set: "Interest Targeting - {{COUNTRY}}"
Location: {{COUNTRY}}
Interests: {{INTEREST_1}}, {{INTEREST_2}}
Ad:
Video: {{PRODUCT_VIDEO}}
Text: "Introducing {{PRODUCT_NAME}}! {{UNIQUE_BENEFIT}}. Get {{DISCOUNT}}% off today!"
Headline: "Shop {{PRODUCT_NAME}}"
Before scaling:
Testing timeline:
Create a template library:
📁 Campaign Templates/
📄 E-commerce-Sales.yaml
📄 Lead-Generation.yaml
📄 Traffic-Blog.yaml
📄 App-Install.yaml
📄 Local-Business.yaml
📄 Retargeting.yaml
📄 Video-Engagement.yaml
For each template, document:
Build templates as modular components:
Base Campaign Template
+ Interest Targeting Module
+ Age/Gender Module
+ Placement Module
+ Budget Module
= Complete Campaign
Benefits:
Example:
Module: Interest Targeting - Fashion
Interests:
- Online Shopping
- Fashion magazines
- Zara (Page)
- H&M (Page)
Module: Age/Gender - Young Female
Age: 18-35
Gender: Female
Combined Campaign:
Fashion + Young Female + Video ModuleCreate templates for funnel stages:
Stage 1: Cold Traffic (Awareness)
Campaign: "Cold Traffic - {{PRODUCT}}"
Objective: Video Views or Reach
Audience: Broad interests
Budget: $30/day
Goal: Build awarenessStage 2: Warm Traffic (Consideration)
Campaign: "Warm Traffic - {{PRODUCT}}"
Objective: Traffic or Engagement
Audience: Video viewers 25%+ (Stage 1)
Budget: $40/day
Goal: Website visitsStage 3: Hot Traffic (Conversion)
Campaign: "Hot Traffic - {{PRODUCT}}"
Objective: Conversions
Audience: Website visitors (Stage 2)
Budget: $50/day
Goal: PurchasesAdjust budgets based on ROAS:
if ROAS > 3x:
daily_budget = current_budget * 1.5
elif ROAS > 2x:
daily_budget = current_budget * 1.2
elif ROAS < 1.5x:
daily_budget = current_budget * 0.5
else:
daily_budget = current_budgetBudget escalation template:
Day 1-3: $20/day (Testing)
└─ If ROAS > 2x → Day 4-7: $40/day
└─ If ROAS > 2.5x → Day 8+: $80/day
└─ If ROAS > 3x → Scale to $150/day
Create templates for specific periods:
Q1 Template: "New Year Sale"
Audience: Weight loss, Fitness, Self-improvement
Offer: "New Year, New You - 30% OFF"
Budget: Higher (peak season)
Q2 Template: "Spring Collection"
Audience: Fashion, Home Decor
Offer: "Spring Refresh Sale"
Budget: Medium
Q4 Template: "Holiday Sale"
Audience: Gift Givers, Shoppers
Offer: "Holiday Deals - Up to 50% OFF"
Budget: Highest (peak season)Don't: Use the exact same ad creative for every campaign
Do: Create fresh creatives while maintaining the template structure
Example:
Template: E-commerce Sales Campaign
✅ Objective: Conversions (template)
✅ Targeting: Fashion interests (template)
✅ Budget: $100/day (template)
⚠️ Creatives: NEW unique videos for each product
When using templates, test one variable at a time:
Bad approach:
Good approach:
Define what "success" means for each template:
Template: Lead Generation
Success Criteria:
- Cost per lead: < $15
- Lead quality: > 30% conversion to customer
- ROAS: > 2x
If success: Scale budget by 50%
If borderline: Keep testing
If failure: Pause after $100 spendFacebook's algorithm evolves. Update templates every 3 months:
Track how each template performs:
Template: E-commerce Sales
├─ Campaign 1: $3,245 spend, 4.1x ROAS ✅
├─ Campaign 2: $1,890 spend, 2.8x ROAS ✅
├─ Campaign 3: $987 spend, 1.4x ROAS ❌
└─ Average: 3.2x ROAS
Status: ✅ Proven template, ready to scale
While Facebook Ads Manager offers basic saved audiences and budget rules, Lix.so takes campaign templates to the next level:
1. Visual Template Builder
2. Bulk Campaign Creation
3. Creative Assignment Rules
4. Template Library
Step 1: Connect Facebook Business
Step 2: Create Your First Template
Step 3: Bulk Upload Creatives
Step 4: Apply Template & Launch
Scenario: Dropshipping store with 20 products, 5 video variants each (100 videos total)
Without Lix.so:
With Lix.so + Templates:
Total: 20 minutes
Time saved: 22 hours and 40 minutes 🚀
Problem: Applying templates without understanding your business
Solution:
Problem: Using outdated structures and settings
Solution:
Problem: Same creatives across all template campaigns
Solution:
Problem: Using the same template for all products
Solution:
Problem: Scaling untested templates immediately
Solution:
Phase 1: Test template with $300 budget (3-5 days)
↓
If ROAS > 2x:
Phase 2: Scale to $1,000 budget (7 days)
↓
If ROAS maintained:
Phase 3: Scale to $5,000+
1. Campaign Level:
2. Ad Set Level:
3. Ad Level:
Template Score = (Avg ROAS × 0.4) + (Avg CTR × 0.3) + (Setup Time Saved × 0.3)
If Template Score > 70: ✅ Great template
If Template Score 50-70: ⚠️ Needs improvement
If Template Score < 50: ❌ Replace template
Example calculation:
E-commerce Sales Template:
Avg ROAS: 3.5x (Score: 87.5)
Avg CTR: 2.1% (Score: 70)
Time Saved: 85% (Score: 85)
Template Score = (87.5 × 0.4) + (70 × 0.3) + (85 × 0.3)
= 35 + 21 + 25.5
= 81.5
✅ Excellent template - Scale with confidence
Saved Audience:
Campaign Template:
Yes, but customize:
Start with:
Advanced:
Yes, but customize:
Minimum:
Recommended:
Yes, best practices:
Troubleshooting steps:
If still not working: Create new template from recent winning campaigns.
Facebook offers:
Lix.so offers:
Calculation:
Template Profitability = Average Revenue - Average Spend
Template ROI = (Revenue - Spend) / Spend × 100%
Example:
5 campaigns using template:
Total revenue: $25,000
Total spend: $5,000
ROI = ($25,000 - $5,000) / $5,000 × 100% = 400%
✅ Profitable template
Benchmarks:
Facebook Ads campaign templates are the secret weapon of successful advertisers. Instead of spending hours building campaigns from scratch, you can:
Whether you're running a dropshipping store, digital agency, or local business, templates help you work smarter, not harder.
Ready to automate your Facebook Ads workflow with powerful campaign templates? Check out Lix.so - the easiest way to create, save, and reuse campaign templates. Bulk upload your creatives, apply your templates, and launch 50+ campaigns in minutes.
Start your free trial today and experience the power of campaign templates. 🚀
Tags: #FacebookAds #CampaignTemplates #AdAutomation #MarketingTemplates #FacebookAdsTips #CampaignStructure #Advertising2025
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