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Ad Copy Templates

Ad Copy Templates allow you to save your primary texts and headlines for reuse across multiple campaigns. Perfect for maintaining consistent messaging or testing different variations quickly.

What are Ad Copy Templates?

An ad copy template stores:

  • Primary Texts (up to 4): The main text that appears in your ad
  • Headlines (up to 4): Short, attention-grabbing titles
  • Page Association (optional): Link to a specific Facebook Page

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Create hundreds of Facebook Ads campaigns in minutes with Lix.so. Batch upload, reusable templates, automatic generation.

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Why Use Ad Copy Templates?

Save Time

Write once, reuse forever. No need to retype the same texts for each campaign.

Consistency

Ensure brand messaging stays consistent across all campaigns.

Testing

Easily test different ad copy variations with the same creatives.

Organization

Keep your best-performing ad copy organized and accessible.

Creating an Ad Copy Template

Method 1: From the Templates Page

  1. Go to Ad Copy Templates in the sidebar
  2. Click Create Template
  3. Enter template information:
    • Template Name: e.g., "Summer Sale 2024"
    • Primary Texts: Add 1-4 texts (at least 1 required)
    • Headlines: Add 1-4 headlines (at least 1 required)
  4. Click Save Template

Example:

Template Name: "Product Launch - Tech"

Primary Texts:
1. "Discover the revolutionary new tech gadget that's changing everything. Order now and get 20% off your first purchase!"
2. "Transform your daily routine with cutting-edge technology. Limited time offer - save 20% today!"
3. "Join thousands of happy customers who switched to smarter tech. Exclusive 20% discount for new users."

Headlines:
1. "Revolutionary Tech - 20% OFF"
2. "Transform Your Life Today"
3. "Smart Tech, Smarter You"
4. "Limited Time: Save Big"

Method 2: Import from Facebook

Import existing ad copy from your Facebook ads:

  1. Go to Ad Copy Templates
  2. Click Import from Facebook
  3. Select primary texts and headlines from your existing ads
  4. Give the template a name
  5. Save

Method 3: During Batch Creation

When creating a batch campaign, you can save your ad copy as a template:

  1. Configure your ad copy and headlines
  2. After validation, a dialog will ask if you want to save as template
  3. Enter a template name
  4. The template is saved for future use

Using an Ad Copy Template

In Batch Creation

  1. Go to Campaigns → Batch Create
  2. In the Ad Copy Configuration step
  3. Select an existing template from the list
  4. All primary texts and headlines are pre-filled
  5. Continue to the next steps

Benefits

  • Instant setup - no typing required
  • Test different creatives with proven ad copy
  • Maintain brand voice across campaigns
  • Iterate quickly on successful messaging

Managing Ad Copy Templates

Viewing Templates

  1. Go to Ad Copy Templates
  2. See all your saved templates
  3. Filter by page (if linked to specific pages)
  4. Search by template name

Editing a Template

  1. Click on a template
  2. Click Edit
  3. Update primary texts or headlines
  4. Save changes

Previewing

Click Preview to see all texts and headlines formatted as they'll appear.

Duplicating

  1. Find the template to duplicate
  2. Click Duplicate
  3. Modify the name and texts
  4. Save

Deleting

  1. Find the template to delete
  2. Click Delete
  3. Confirm deletion

⚠️ Note: Deleting a template does not affect campaigns already created with it.

Best Practices

Writing Effective Primary Texts

✅ Do:

  • Start with a hook or benefit
  • Include a clear call-to-action
  • Mention offers or discounts
  • Keep it conversational
  • Use 2-3 sentences

❌ Don't:

  • Write long paragraphs (150-200 characters ideal)
  • Use excessive punctuation!!!
  • Make claims you can't back up
  • Forget the call-to-action

Example - Good Primary Text:

"Tired of spending hours on Facebook Ads? Lix.so lets you create complete campaigns in 3 minutes. Upload your creatives in bulk, choose a template, and launch. Try it free today!"

Writing Effective Headlines

✅ Do:

  • Keep it short (5-10 words max)
  • Include the main benefit
  • Create urgency or curiosity
  • Use numbers when possible

❌ Don't:

  • Be vague ("Click here")
  • Use clickbait without value
  • Exceed character limits (40 chars recommended)

Example - Good Headlines:

1. "Create FB Ads in 3 Minutes"
2. "Save 95% of Your Time"
3. "Batch Upload 100 Creatives"
4. "Templates You'll Reuse Forever"

Naming Convention

Use clear, descriptive template names:

✅ Good Examples:

  • "Leadgen Summer 2024 - Discount 30%"
  • "Dropshipping Product - Problem-Solution"
  • "Agency - Client Onboarding"

❌ Bad Examples:

  • "Template 1"
  • "Test"
  • "Copy"

Advanced: Dynamic Content

Testing Multiple Variations

Create templates with different messaging angles:

Template 1: "Pain Point Focus"

Primary Text: "Struggling with slow Facebook Ads creation? Stop wasting hours..."
Headline: "End Your FB Ads Frustration"

Template 2: "Benefit Focus"

Primary Text: "Create campaigns 10x faster with Lix.so. Batch upload..."
Headline: "10x Faster Campaign Creation"

Template 3: "Social Proof"

Primary Text: "Join 1,000+ marketers who save hours with Lix.so..."
Headline: "Trusted by 1,000+ Marketers"

A/B Testing Ad Copy

  1. Create 2-3 templates with different angles
  2. Use the same creatives
  3. Launch campaigns with each template
  4. Compare performance after 3-7 days
  5. Scale the winner

Examples by Industry

E-commerce / Dropshipping

Template: "Flash Sale - Urgency"

Primary Texts:
1. "🔥 24-Hour Flash Sale! Get [Product] at 50% OFF. Limited stock available. Order now before it's gone!"
2. "Last chance to grab [Product] at half price! Flash sale ends tonight. Don't miss out!"

Headlines:
1. "50% OFF Flash Sale - 24H Only"
2. "Limited Stock - Order Now"
3. "Don't Miss This Deal"

Lead Generation

Template: "Free Guide - Value Offer"

Primary Texts:
1. "Download our free guide: '10 Steps to [Goal]'. Learn proven strategies from experts. Get instant access!"
2. "Want to [achieve goal]? Our free guide reveals the exact process. Download now!"

Headlines:
1. "Free Guide: [Topic]"
2. "Get Instant Access"
3. "Learn From Experts"

SaaS / Software

Template: "Free Trial - No Risk"

Primary Texts:
1. "Try [Product] free for 14 days. No credit card required. Join 10,000+ users who save hours every week."
2. "Start your free trial now - see results in minutes. Cancel anytime, no questions asked."

Headlines:
1. "Start Free 14-Day Trial"
2. "No Credit Card Required"
3. "Join 10,000+ Happy Users"

Tips for Testing

Start with 3-4 Variations

Don't create too many at once. Test 3-4 primary texts and headlines to start.

Test One Element at a Time

  • Test different headlines with the same primary text
  • Then test different primary texts with the winning headline

Monitor Performance

Check which combination gets:

  • Highest CTR (Click-Through Rate)
  • Lowest CPC (Cost Per Click)
  • Best conversion rate

Iterate

Update your templates based on what works. Keep refining your messaging.

Next Steps

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