Batch Creation Modes

Lix.so offers different modes to organize your creatives into campaigns, ad sets, and ads. Each mode has its use case depending on your testing strategy.

Mode Comparison

Mode	Campaigns	Ad Sets	Ads	Best For
Simple	1	1	Multiple	Testing creatives with same audience
Multi-Adsets	1	Multiple	Multiple	Segmenting audiences
Dynamic Creative	1	1	1 (dynamic)	Letting Facebook optimize

1. Simple Mode

Structure

• 1 Campaign with 1 Ad Set containing multiple Ads
• Each creative becomes a separate ad

Example

If you upload 10 creatives:

Campaign: "My Simple Campaign"
└── Ad Set: "My Ad Set"
    ├── Ad 1 (Creative 1)
    ├── Ad 2 (Creative 2)
    ├── ...
    └── Ad 10 (Creative 10)

Best For

• Creative testing: Test which creative performs best with the same audience
• Small budgets: Centralized budget management
• Beginners: Simplest structure to understand

Pros

✅ Simple structure ✅ Easy to manage ✅ All ads compete with the same budget ✅ Clear performance comparison

Cons

❌ All ads target the same audience ❌ Limited flexibility for audience segmentation

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2. Multi-Adsets Mode

Structure

• 1 Campaign with multiple Ad Sets
• Creatives are distributed evenly across ad sets
• Approximately 3 ads per ad set

Example

If you upload 9 creatives:

Campaign: "My Multi-Adsets Campaign"
├── Ad Set 1
│   ├── Ad 1 (Creative 1)
│   ├── Ad 2 (Creative 2)
│   └── Ad 3 (Creative 3)
├── Ad Set 2
│   ├── Ad 4 (Creative 4)
│   ├── Ad 5 (Creative 5)
│   └── Ad 6 (Creative 6)
└── Ad Set 3
    ├── Ad 7 (Creative 7)
    ├── Ad 8 (Creative 8)
    └── Ad 9 (Creative 9)

Best For

• Audience segmentation: Different audiences per ad set
• Budget control: Allocate budget per ad set (ABO)
• Advanced testing: Test audiences AND creatives

Pros

✅ Flexible audience targeting per ad set ✅ Budget control per segment ✅ Scale successful ad sets independently ✅ Better for large campaigns

Cons

❌ More complex to manage ❌ Requires more budget (minimum per ad set) ❌ More time to optimize

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3. Dynamic Creative Mode

Structure

• 1 Campaign with 1 Ad Set containing 1 Dynamic Ad
• All creatives (max 10) are combined into one ad
• Facebook automatically tests combinations

Example

If you upload 5 images and 3 videos:

Campaign: "My Dynamic Campaign"
└── Ad Set: "Dynamic Ad Set"
    └── Dynamic Ad
        ├── Images: [1, 2, 3, 4, 5]
        ├── Videos: [1, 2, 3]
        ├── Primary Texts: [Text 1, Text 2, ...]
        └── Headlines: [Headline 1, Headline 2, ...]

Facebook automatically:

• Tests all creative combinations
• Shows the best performing combinations
• Optimizes delivery in real-time

Best For

• Automatic optimization: Let Facebook find the best combinations
• Large creative pools: Multiple images/videos to test
• Performance campaigns: Focus on results, not manual testing

Pros

✅ Automatic optimization by Facebook ✅ Tests all combinations automatically ✅ Saves time on manual testing ✅ Better for experienced advertisers

Cons

❌ Less control over which creative is shown ❌ Maximum 10 creatives per ad ❌ Videos not supported (Facebook API limitation) ❌ Harder to identify which creative works best

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Choosing the Right Mode

Use Simple Mode if:

• You're testing 5-20 creatives
• You have one target audience
• You want easy management
• You're a beginner

Use Multi-Adsets Mode if:

• You want to segment audiences
• You have a larger budget (€100+/day)
• You want granular control
• You're testing audiences AND creatives

Use Dynamic Creative Mode if:

• You want Facebook to optimize automatically
• You have 2-10 creatives to test
• You prefer results over control
• You're using images only (no videos)

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Examples by Use Case

Dropshipping Product Launch

Scenario: Testing 15 product images for a new item

Best Mode: Simple

• Easy to see which product image converts best
• Single audience (e.g., France 18-35 interested in fashion)
• Quick setup and clear results

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Agency Managing Multiple Clients

Scenario: 20 creatives for client, different age groups

Best Mode: Multi-Adsets

• Ad Set 1: Age 18-24
• Ad Set 2: Age 25-34
• Ad Set 3: Age 35-44
• Ad Set 4: Age 45+

Each ad set has 5 creatives optimized for that age group.

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Performance Marketer

Scenario: 8 lifestyle images + 4 headlines + 3 primary texts

Best Mode: Dynamic Creative

• Let Facebook test all 96 combinations (8 images × 4 headlines × 3 texts)
• Automatic optimization for best performance
• Focus on scaling winners

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Best Practices

Testing Budget

• Simple: Min €20/day
• Multi-Adsets: Min €50-100/day (at least €10-15 per ad set)
• Dynamic Creative: Min €30/day

Creative Count

• Simple: 5-50 creatives
• Multi-Adsets: 6-30 creatives (3-5 per ad set)
• Dynamic Creative: 2-10 creatives (Facebook limit)

Monitoring

• Simple: Check which ads get the most impressions
• Multi-Adsets: Monitor ad set performance first, then ads
• Dynamic Creative: Focus on overall performance, Facebook handles optimization

Next Steps

• Campaign Templates - Save your configurations
• Ad Copy Templates - Reuse ad texts
• Google Drive Integration - Import creatives faster